WI Marketing Blog

Closed Loop Reporting of Your BtoB Marketing Will Produce the Best Results

Oct 24, 2016 12:37:28 PM / by Donna Peterson posted in B2B, B2B Marketing, Targeting, Segmentation


What is Closed Loop Reporting?

At the most basic level, closed loop reporting brings together marketing and sales data to complete the picture of what is working (or not).

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Advantages of targeted email segmentation.

May 26, 2016 4:30:00 PM / by Donna Peterson posted in Segmentation


In our previous post we looked at target audience and how the fine detail of who we sell to can help us make better marketing decisions.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.