WI Marketing Blog

Closed Loop Reporting of Your BtoB Marketing Will Produce the Best Results

Oct 24, 2016 12:37:28 PM / by Donna Peterson posted in B2B, B2B Marketing, Targeting, Segmentation

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What is Closed Loop Reporting?

At the most basic level, closed loop reporting brings together marketing and sales data to complete the picture of what is working (or not).

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Advantages of targeted email segmentation.

May 26, 2016 4:30:00 PM / by Donna Peterson posted in Segmentation

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In our previous post we looked at target audience and how the fine detail of who we sell to can help us make better marketing decisions.

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