WI Marketing Blog

Closed Loop Reporting of Your BtoB Marketing Will Produce the Best Results

Oct 24, 2016 12:37:28 PM / by Donna Peterson posted in B2B, B2B Marketing, Targeting, Segmentation

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What is Closed Loop Reporting?

At the most basic level, closed loop reporting brings together marketing and sales data to complete the picture of what is working (or not).

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Do you really know your target audience?

May 20, 2016 2:37:05 PM / by Donna Peterson posted in Targeting, Target Audience

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Your target audience is day-one work. It’s what we start with when we come into a business fresh. We want to know who your customer is, what they like or dislike, how old they are, where they live, what they do for a living and so much more.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.