Back in May 2015 Google said that ‘more Google searches took place on mobile devices than on computers in 10 countries’. So, the answer to the question of whether your website needs to be compatible with mobile devices is simple: Yes!
There are many factors that make a site mobile-friendly, but the top considerations are ease of use and speed. Being able to design the user interface in a way that gives the user a positive experience on your mobile website will improve your retention rate immensely. If you give them an unsuccessful encounter with your site, as many people view the web on their mobile devices, they will be unsatsfied with your company immediately. I can not stress enough how essential this characteristic is for the success of your business.
We are in the age of Digital Marketing! If you want to check the mobile-friendly score of your website you should READ THIS.
This is perhaps subjective, but let’s be honest, we’ve all visited sites from our mobile where we’ve pinched and stretched and scrolled until we’ve had enough and left. This is why it’s so important to be mindful of user experience.
See what Virgin America is doing to improve their customer experience.
Put yourself in your customer’s shoes; go to your website now from your mobile. What is it your customer needs the most?
Make a list of your frustrations. Now look at some other B2B websites, perhaps in your industry or those of major brands – do they give a better experience? Use what you learn to work with a web designer to get the necessary changes made to your site to make the user experience seamless. View this page for the User Experience Awards for 2017.
Many of us enjoy 4G connections on our mobile phones; others, especially in rural areas, are not so lucky. A page that loads for you in a matter of seconds could take minutes for someone else.
There are many tools online that can test the speed of your site – these independent results are a much better evaluation than your own experience. Two you can try are:
If you work with a web developer they will be able to make several recommendations to shave those precious milliseconds off your load time, but there are a few good practices that anyone can implement to improve their website performance.
A study within Smashing Magazine states, "more than 80% of people are disappointed with the experience of browsing Web on mobile devices and would use their smartphones more if the browsing experience improved".
I work with business owners and marketers to drive traffic to their websites, often through direct mail and email. Whilst we can work hard to refine targeting and messaging, what is outside of our control is the device the person is using when they respond.
I’ve seen highly successful campaigns that have generated high rates of return (so, high click through rates from emails, for example), only to receive feedback that the sales results were poor. If your marketing message is genuine and accurate, and the response rate is high, it stands to reason that you have reached the right potential buyers, and so something else must have interrupted the journey through the sales funnel. Having a responsive web design is critical.
Wanna know what your customer is seeing? View Our Article HERE.
If you would like to work with a marketer who goes further to understand not just your marketing objectives, but your sales funnel, too, call me today. You can reach me, Donna Peterson, on +1 860-210-8088 or email dpeterson@worldinnovators.com.