Donna Peterson

Donna Peterson is a B2B marketing specialist who increases her client's profit while saving them time. To get actionable marketing tips & techniques follow her on LinkedIn, Facebook and/or Instagram.
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Recent Posts

Let's Get Personal - B2B Marketing for 2021 and beyond

By Donna Peterson

Now is the time for all companies to change their marketing initiatives and Get Personal!

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What is GDPR and Why is it Important?

By Donna Peterson

GDPR is a European legislation that came into effect on May 2018. If you hold data on any person (including business-to-business contacts), you need to know about the rules governing the collection and use of personal data. This is important if your company holds personal data or if you use 3rd party data.  It is imperative that you only use Lists from a reputable source that makes sure every record is opted-in and compliant with ALL countries regulations.

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My Holiday Shopping and New B2B Marketing Trends

By Donna Peterson

Every year, at Christmas, the adults and older children in my family do a grab bag. This year the guidelines were to buy LOCAL, and it had to be $10.

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One Huge Way Restaurants Can Capitalize During COVID

By Donna Peterson

There is no doubt that the restaurant industry is amongst the hardest hit industries due to COVID. These are crazy times, and going into the 9th month of restricted gatherings and operations, restaurants are struggling. Founded on conviviality and people getting together to share a meal or drink, restaurants support everything that COVID is preventing.

 

In fact, "The restaurant industry expects to lose up to $240 billion by the end of 2020" (National Restaurant Association). Additionally, "over 71% of restaurants had a profit margin under 10% in 2019" (Independent Restaurant Coalition). Given these horrifying statistics, it is evident that many restaurants are being forced to shut.

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