Donna Peterson

Donna Peterson is a B2B marketing specialist who increases her client's profit while saving them time. To get actionable marketing tips & techniques follow her on LinkedIn, Facebook and/or Instagram.
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Recent Posts

What Is A List Broker?

By Donna Peterson

A list broker connects buyers with sellers of marketing lists.

Email Lists, Postal Lists, Telemarketing Lists

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4 Steps to Find Biotechnology & Pharmaceutical Marketing Lists

By Donna Peterson

You have a great offer and if you could get your Direct Marketing message in front of the right audience, at the right time, you will be able to increase sales.  
 
Taking time to research different marketing lists and seeing if they have an intent to purchase, will pay off in the long run with a higher response rates and fewer steps for your sales team by reaching such a targeted audience.  79% Higher close rate when using intent data.
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How To Find Global Business Email Lists

By Donna Peterson

Stepping Into International Markets

If your next campaign is your first attempt at targeting international markets, it could feel a little daunting. There are many considerations to marketing your services overseas, and getting it right is essential for success.

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Increase Visitors to your Site and Registrants to your Industrial Auction

By Donna Peterson

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them. There are several industrial auction companies out in the marketplace so you must make sure your messaging is consistent and follows your branding specifications.

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