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Donna Peterson

Donna Peterson is a visionary in the world of marketing and business relationships. With over three decades of experience in B2B Marketing, Donna has become a trusted advisor and mentor to countless companies.
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Recent Posts

Solving the B2B Puzzle: How to Amplify Your Message and Build Trust with Omnichannel Marketing

By Donna Peterson

 

As an industrial B2B company, you're likely struggling with the challenge of ensuring your message is not just heard, but resonates in the market. How do you foster meaningful relationships, instill trust, and cultivate loyalty among your audience? How do you improve your marketing results?


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Is ChatGPT Good or Bad?

By Donna Peterson

Chat GPT was introduced to all of us in November 2022. Most of us thought it was the answer to our prayers. I know I did. I thought it was the best thing since sliced bread. I started using Chat GPT for various tasks that usually took me hours, but now this fantastic AI tool was doing it in minutes, if not seconds.

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Why Mapping Your Customer's Journey is Important

By Donna Peterson

To stand out from your competition and to create successful marketing campaigns, you must create messaging that speaks directly to your audience. According to HubSpot, 42% of companies know their audience's basic demographics. Knowing your customers basic demographics is a great start, but more is needed to develop campaigns that will increase your customer base and loyalty.

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5 Proven Steps to Implement Your B2B Marketing Plan

By Donna Peterson

In the ever-changing world of business, having a solid marketing plan is crucial for success. But having a plan is just the beginning - the real challenge is turning your plan into action. In this blog, we will outline 5 steps that will help you get your strategic marketing plan implemented, ensuring you achieve your goals and reach your full potential.

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