Reach the Right Audience
with the
Right Message
on the
Right Channel
44 Years of Trusted Expertise Helping Industrial Brands Build Meaningful Relationships
We specialize in industry-specific marketing strategies that connect you with the right audience—quickly, credibly, and cost-effectively.
- AI Speaking & Training for Industrial Teams
Empower your team with actionable insights on using AI tools like ChatGPT to streamline marketing, sales, and operations. We deliver engaging talks and hands-on workshops that inspire change and produce measurable results. - Precision Email List Recommendations
We find and recommend top-quality email lists from trusted industry sources—ensuring your message reaches decision-makers who are ready to engage. - Targeted Banner Placements
Your brand will be seen where your audience already is—on industry sites they trust—building awareness and credibility over time. - Lead-Generating Sponsorships
We design tailored sponsorship and lead generation programs that deliver value to your prospects and position you as a trusted solution partner. - Relationship-Driven Marketing
We believe marketing is about relationships—not transactions. We help you deliver meaningful content that addresses your audience’s challenges and positions your brand as a reliable guide.
Email List Source and Strategy
We research and recommend only high quality, vetted email lists from reputable publishers and conference companies that can get very granular and reach your niche audience. These vendors have done all the work to ensure these are live, working people interested in what you have to offer. Plus, within World Innovators we have historical data on which sources work and which do not. Click to learn more.
Banner Advertising & Media Buying
We place your banners where your audience is actively reading and researching - not just anywhere that'll take your money. We complement your banner with other marketing channels to ensure you get the highest number of impressions and clicks. Click to learn more.
Speaking, Training & Presenting
Donna Peterson delivers clear, practical keynotes and training sessions that help industrial brands and executive teams with ChatGPT and AI to build stronger relationships, instill trust and grow their business. With over 30 years of experience, Donna makes these tools approachable, showing exactly how to use them in marketing, sales and operations. Click here to see a sample of topics.
Marketing Consulting
With over 40 years in business, we bring deep knowledge of what it takes to reach industrial audiences effectively. Our historical tracking data helps us recommend the right sources, channels, ad messaging that will truly engage your audience. We don't believe in broad promotions. We believe in thoughtful strategies built on tested insights that will help you form relationships and instill trust with your prospects and customers. We regularly attend marketing conference and read up on all the latest trends so that you are kept abreast of what is working. We're constantly evolving, testing new sources and applying tools like ChatGPT, Descript, Canva, and Seamless.ai to you stay ahead of your competition. For more information click here.