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Reach the Right Audience

with the

Right Message

on the

Right Channel

 

44 Years of Trusted Expertise Helping Industrial Brands Build Meaningful Relationships

We specialize in industry-specific marketing strategies that connect you with the right audience—quickly, credibly, and cost-effectively.

  • AI Speaking & Training for Industrial Teams
    Empower your team with actionable insights on using AI tools like ChatGPT to streamline marketing, sales, and operations. We deliver engaging talks and hands-on workshops that inspire change and produce measurable results.
  • Precision Email List Recommendations
    We find and recommend top-quality email lists from trusted industry sources—ensuring your message reaches decision-makers who are ready to engage.
  • Targeted Banner Placements
    Your brand will be seen where your audience already is—on industry sites they trust—building awareness and credibility over time.
  • Lead-Generating Sponsorships
    We design tailored sponsorship and lead generation programs that deliver value to your prospects and position you as a trusted solution partner.
  • Relationship-Driven Marketing
    We believe marketing is about relationships—not transactions. We help you deliver meaningful content that addresses your audience’s challenges and positions your brand as a reliable guide.

An office worker sending emails and communication with clients with the help of a portable laptop on desk concept

Email List Source and Strategy

We research and recommend only high quality, vetted email lists from reputable publishers and conference companies that can get very granular and reach your niche audience.  These vendors have done all the work to ensure these are live, working people interested in what you have to offer.  Plus, within World Innovators we have historical data on which sources work and which do not. Click to learn more.

Quality_Business_MagazinesBanner Advertising & Media Buying

We place your banners where your audience is actively reading and researching - not just anywhere that'll take your money. We complement your banner with other marketing channels to ensure you get the highest number of impressions and clicks.  Click to learn more.

DAP Speaking Forming Our Future Conference copySpeaking,  Training & Presenting

Donna Peterson delivers clear, practical keynotes and training sessions that help industrial brands and executive teams with ChatGPT and AI to build stronger relationships, instill trust and grow their business.  With over 30 years of experience, Donna makes these tools approachable, showing exactly how to use them in marketing, sales and operations.  Click here to see a sample of topics.

Woman looking at business strategy on boardMarketing Consulting

With over 40 years in business, we bring deep knowledge of what it takes to reach industrial audiences effectively. Our historical tracking data helps us recommend the right sources, channels, ad messaging that will truly engage your audience. We don't believe in broad promotions. We believe in thoughtful strategies built on tested insights that will help you form relationships and instill trust with your prospects and customers. We regularly attend marketing conference and read up on all the latest trends so that you are kept abreast of what is working. We're constantly evolving, testing new sources and applying tools like ChatGPT, Descript, Canva, and Seamless.ai to you stay ahead of your competition.   For more information click here.

Click to get actionable tips from ~ B2B Marketing Excellence  &  AI Podcast