Helping Industrial Brands Use AI, ChatGPT & Marketing to Build Relationships and Drive Growth

Clear, practice keynotes and training for teams who want to use modern tools to strengthen their message, streamline their efforts, and grow with purpose.

Donna Peterson doesn’t just talk about AI — she shows business leaders how to use it. As President of World Innovators and a trusted advisor to industrial brands for over 30 years, Donna blends deep marketing and sales experience with hands-on ChatGPT use to help companies work smarter, communicate better, and grow stronger. Whether she’s speaking at a conference or leading a team workshop, Donna makes complex topics feel clear, practical, and deeply human — so your team can walk away with the confidence to take action.

As part of our mission to inspire success, we've embraced innovation while staying grounded in what matters most-relationships. We were early adopters of AI and tools like ChatGPT, not to chase trends, but to free up our time for what's most important: getting to know our clients and talking with vendors. By using AI behind the scenes, we've streamlined our workflow so we can focus on building deeper, more meaningful connections and helping others do the same. We now speak and train companies on how we use these tools so they can succeed faster.

Who Donna Helps

• Manufacturing and industrial companies
• B2B marketing and sales teams
• Executive education and leadership development programs
• Trade associations and professional networks.

Testimonials - 

We had the opportunity to host Donna Peterson from World Innovators for a presentation on AI in the workplace and its application in improving the industrial sales process — and she exceeded all expectations.

 Donna was exceptionally well-prepared, highly informative, and an engaging speaker throughout the session. She brought practical insights, real-world examples, and a clear vision of how AI can be leveraged to drive greater efficiency and effectiveness in modern industrial sales and beyond.

Donna's was something new and provided info on some neat tools and tangible actions that one can use immediately. Good information that reassured the path we are already taking.

The leveraging AI session was very informative and I was able to take away some new tools that I had never heard of.

Donna - enough words to be able to understand and potentially take some of the advice.

Donna gave us some ideas for AI, but nothing revolutionary.  It was worthwhile though.

Popular Topics

• From Chaos to Clarity: Using ChatGPT to Align Sales & Marketing Messaging

• Smarter Prospecting: AI-Powered Sales Outreach Without Losing the Human Touch

• Marketing That Builds Trust: Balancing Automation with Authenticity

• Lead With Confidence: Demystifying AI for Executives and Team Leaders

• Leveraging AI & ChatGPT: Transforming Industrial Relationships For Future Growth

Each session includes real examples, AI demos, and steps your team can use immediately.

Speaking Format

Keynote at Industry Events and Conferences

Team Trainings and Lunch & Learns

Executive Workshops and Leadership Retreats

One-on-One Strategy Coaching

Follow-up Programs and Accountability Check-ins

Why Event Organizers Choose Donna

Clear, non-technical guidance that inspires action

Deep knowledge of industrial marketing and business operations

Real stories from real clients, not generic theory

Engaging delivery that feels like a trusted advisor, not a tech guru

Extremely passionate about Inspiring Success not selling of services

See Donna in Action 

Watch B2B Marketing Excellence & AI Podcast - Over 100 Episodes or Listen on your favorite podcast channel

Visit the World Innovators YouTube Channel

Let's Talk About Your Event

Want to educate your team or audience on how to practically use AI?  Donna will meet you where you are and tailor the message to your needs.

Email: dpeterson@worldinnovators.com or Schedule Time To Talk

Cell Phone:  203-219-9603

Linkedin:  in/donnaapeterson