Our Beginning & What Is Important
Your Success Is Our Business
At World Innovators, we work alongside established B2B organizations in complex industries where reputation, precision, and long sales cycles matter. Our clients include industrial brands, life sciences companies, executive education institutions, and specialized manufacturers who understand that real growth is built through trust and consistent communication.
We are not a one-campaign partner. We become a strategic extension of your team. We take time to understand your audience, your industry, and your long-term objectives so that every outreach effort reaches the right decision-makers with clarity and purpose. Through carefully vetted industry email lists, thoughtful messaging, and steady guidance, we help you build relationships that support sustainable business growth for years, not quarters.
Our journey began in 1980 when our founder Anne M. Peterson recognized the need for reliable B2B postal lists.
Since then, World Innovators has transformed into a strategic marketing powerhouse, offering a wide array of services to help clients connect with their target audience across the globe. Through strategic alliances with international publishers and conference companies, we have solidified our presence in the B2B marketing realm. Our unwavering commitment to excellence has earned us the trust of our clients, allowing us to adapt and evolve to meet the ever-changing market demands.
As part of our mission to inspire success, we've embraced innovation while staying grounded in what matters most-relationships. We were early adopters of AI and tools like ChatGPT, not to chase trends, but to free up our time for what's most important: getting to know our clients and talking with vendors. By using AI behind the scenes, we've streamlined our workflow so we can focus on building deeper, more meaningful connections and helping others do the same. We now speak and train companies on how we use these tools so they can succeed faster.
- Anne M. Peterson
President from 1980 to 2024
- Donna A. Peterson
President / Owner
- Greg Pesce
Director of Finance
- Tracy Karavetsos
Director of Business Development
- Jackie Kegora
Dir. of Digital Marketing
- Haley Pesce
Director of Sales
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