ABOUT WORLD INNOVATORS

Family-Founded in 1980. Built on Relationships.

World Innovators was founded by Anne M. Peterson in 1980 to help B2B companies reach specialized business audiences.

Anne Peterson

From the beginning, Anne believed good marketing started with understanding who you were trying to reach and building relationships from there.

The tools have changed. That basic belief has not.

1980

WHERE IT BEGAN

Anne Built the Business Around People

Anne recognized that a marketing list was only useful if it helped a company reach the right people.

She developed relationships with publishers, conference companies and business information sources around the world so clients could reach audiences that made sense for their business.

Those relationships became an important part of World Innovators. Just as important were the relationships Anne built with the clients themselves.

WHAT HAS ALWAYS MATTERED

Relationships Come First

We have always tried to treat clients the way we would want to be treated ourselves. We listen, stay involved and try to give practical advice that makes sense for their business.

Listen First

Understand the business before making a recommendation.

Know the Audience

Look for the right people rather than simply the largest audience.

Stay Involved

Be available when questions, opportunities or challenges come up.

Think Long Term

Build relationships rather than treating each project as a transaction.

Many of our client relationships have continued for years. Over time, some clients have come to feel more like family than accounts.

A SIMPLE APPROACH

The Foundation Has Remained the Same

Understand the Audience

Communicate With Relevance

Build Trust

Build the Relationship

OVER THE YEARS

The Business Has Evolved

Marketing has changed considerably since 1980, and World Innovators has continued to change with it.

1980

B2B Postal Audiences

THEN

Email, Media, Events & Sponsorships

TODAY

Audience Strategy & Integrated Marketing

NOW

Practical AI

Technology changes how we work. It does not replace the relationships behind the work.

THE NEXT GENERATION

Carrying the Philosophy Forward

Anne M. Peterson

Founder & President

1980–2024

Donna A. Peterson

President & Owner

Second Generation

Donna continues World Innovators as its second generation, carrying forward Anne's focus on specialized B2B audiences and long-term relationships while adapting the company to new ways of communicating and working.

WHAT HAS STAYED THE SAME

The Way We Approach People

Understand before recommending.

Choose the right audience rather than the largest.

Value long-term client and industry relationships.

Continue learning as B2B marketing changes.

Relationships have been at the center of World Innovators since 1980.
They still are.