Our Mission:

To inspire, educate, nurture businesses

to build valuable relationships

that will stand the test of time. 

World Innovators is a privately-owned family corporation with a deep knowledge and understanding of the marketing Industry. 

Our 41 years of success is a direct result of the personalized attention that is given to each client and the long standing relationships we have formed.

How it all began . . . 

World Innovators was founded in 1980 by Anne M. Peterson and she is still the President of the company.

While working with Frost & Sullivan, McGraw-Hill, TechnomicsBusiness Publishers, Univ of Chicago, Caltech . . . Anne noticed a need for good quality Business to Business postal lists worldwide.  After several trips overseas she created several Global Alliances with International publishers and conference companies, that are still in place today. At one point World Innovators managed 90% of all International B2B lists.

World Innovators has evolved into a strategic marketing company assisting our clients in reaching specific niche areas all over the world, on any channel they can be found.

Right Audience at the Right Time in the Right Place with the Right Offer.

Donna A. Peterson - CEO - Linkedin Profile

Greg Pesce - Director of Finance

- Tracy Karavetsos - Business Development Manager

Anne M. Peterson - President 

  • Scientists need microscope in laboratory-1
  • Industrial worker cutting and welding metal with many sharp sparks
  • Chefs Email lists, postal lists, banners-1
  • Executive Education Class

As a strategic marketing partner we take the time to truly understand your business and your objectives.

We work with you in a collaborative setting to create a cohesive strategy that will help you achieve your marketing goals and to build upon each campaign for better results.

Kind Words From Our Clients

"I have had the pleasure of  working with World Innovators & Donna for 20 years. Donna’s dedication has always gone above and beyond. I cannot say enough about her outstanding work ethic. She is always accommodating and reliable to our business needs, making our campaigns effective and successful. Donna fully understands our business, researching new opportunities and making suggestions for our marketing targets and audience without hesitation. I can always expect promptness, a high level of professionalism and friendliness from Donna, Greg or Anne. I highly recommend World Innovators to others, as they are an extremely reliable direct marketing business with their expertise."

~ Lyn Bishop - VP of Marketing, Heritage Global Partners


"Since I have known Donna [at World Innovators], she has helped me reach audiences for all types of industrial assets. I have worked for two separate auction houses in this time – each with very different business models – and Donna has consistently tailored the solutions she provided to meet the objectives for the separate businesses. I have worked with Donna to promote auctions in Mexico, Canada and throughout the US and she has geo-targeted my requests flawlessly every time. She takes all aspects of your business into account and excels at prioritizing needs within any budget. In short, I completely trust Donna to deliver effective, reliable strategy each time I work with her and I recommend her wholeheartedly."

~ Marketer at a large, publicly-traded industrial auction and disposition company


"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with. 

Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously. 

Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."

~ Alexandra Robbins



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