Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.
Picking up vast quantities of traffic, even traffic from qualified, known buyer sources is simply not enough. A contact with buying authority may not have a current demand, or possibly budget to spend in your sale. Website visitors, both new and returning, need to register and then go on to buy in your sale.
Frequent auction goers often register for every sale that is of mild interest to them - if they do proceed to bid it’s quicker and easier for them to get started on the auction day. It’s a smart strategy for any savvy buyer.
So on the day of your sale, how do you make sure that your auction is the priority for those prospective buyers? Keeping your auction highlights in front of them is essential - make sure they know when the sale starts and when key lots are likely to be sold. Don’t make the mistake of thinking a registrant will automatically become a buyer. Online selling is more accessible than ever and competition for buyers is global.
There are a wide range of media options available and we’ll be happy to advise you on specialist packages we’ve tried and tested. High quality email and postal data files have a clear, proven track record for acquiring prospects, but there are a few other steps for consistent success.
If you would like to work with a marketing consultant who can help you find the highest performing email and postal lists, as well a range of other specialist media, call me today. You can reach me, Donna Peterson at +1 860-210-8088 or email me directly dpeterson@worldinnovators.com.