Marketing of Business Auctions

Must be Handled Differently

Hand about to bang gavel on sounding block in the court room-1
Sources for B2B Auctions


You need total clarity on who you want to reach-

  • Title
  • Industry
  • Buying Influence
  • Geographical

When you work with our specialists we will always dig deeper than your target industry. 

Download Target Audience Worksheet


B2B Auction Marketing Strategy


For each campaign we consider-

  • Outbound marketing channels
  • Inbound marketing channels

Not just email and direct mail lists, but online banner advertising, e-newsletter sponsorship and more.

Our experience, across many industrial sectors, gives us the opportunity to gather first-hand intelligence from a huge variety of media. 



Marketing a B2B Auction is Time Sensitive


We understand that you are often tasked with achieving maximum results in very short timeframes across different time zones.

When the pressure is on, we are here to help.

Planning, research, and evaluation of media takes time, but as we know it is crucial for success. This is an area where we can ease the burden on you and your marketing team.

Subscribe to our newsletter and stay current with Times and Dates that are most effective.

Sign-up for WI's B2B Marketing Newsletter


  • Reach Automotive Industry with Email list & Postal lists
  • Reach Engineers via Email List, Postal List, Banner
  • Biotechnology Executives
  • Executives via Email Lists, Postal List, Baners-1

We're a renown specialized B2B marketing agency.

World Innovators' founder started the company because there was a need for quality B2B marketing sources in specific industry areas. For 40 years we have been working with B2B companies that need to reach special niche areas all over the world. Attending industry conferences and meeting with industry specific publishers we find the most responsive channels for our clients to reach their objectives.



"I have worked with Donna Peterson at World Innovators for over ten years, availing myself to their services for researching best sources for our target marketing, securing and expediting our direct marketing needs, often on difficult projects with tight deadlines. Their professional, friendly and prompt service has helped to make my job easier. World Innovators is definitely one of our top suppliers. Without hesitation, I have recommended World Innovators' for direct marketing services on numerous occasions and feel confident continuing to do so."

- Marketing Manager, Hilco Industrial


"Donna is extremely professional and very intelligent when it comes to business strategy and marketing. I can always count on Donna when I need assistance in marketing my industry specific events. Due to her promptness, detail-oriented personality and experience, Donna has helped me succeed in every project that she has assisted me with. She is a pleasure to work with and I highly recommend that you take the opportunity to work with her in the future.

- Sarah Kilburne, EquipNet


Recent Blog Posts