Bring your message directly to the prospects, instead of waiting for them to find you.
In the media they describe Direct Marketing as interruptive but if you take time to research and find the most appropriate lists you will only put your message in front of people that will be interested in it and will be happy you reached out to them.
Putting your responsive direct marketing piece in front of a qualified and engaged group will drive qualified leads. We believe that a cohesive strategic campaign across all channels will yield the best results.
With all marketing campaigns there are known and unknown elements that you can account for. We work closely to monitor these variables so that each campaign is marketed smarter. Also with close monitoring we can see if the outcome of some variables start to change and try to figure out why.
With the abundance of digital promotions Direct Mail is increasing in number and response rates. Is Direct Mail good for every company? No, but if you have a very targeted audience, a direct mail piece can be a great way to break through a full inbox and get in front of your potential customer. This gives you a great opportunity to provide them with something of value that puts your company at the top of their mind.
Several of our clients are promoting very expensive pieces of equipment or programs and Direct Marketing is an integral part of each of their marketing campaigns utilizing quality email lists, postal lists and/or phone lists from reputable vendors.
"I have had the pleasure of working with World Innovators & Donna for 20 years. Donna’s dedication has always gone above and beyond. I cannot say enough about her outstanding work ethic. She is always accommodating and reliable to our business needs, making our campaigns effective and successful. Donna fully understands our business, researching new opportunities and making suggestions for our marketing targets and audience without hesitation. I can always expect promptness, a high level of professionalism and friendliness from Donna, Greg or Anne. I highly recommend World Innovators to others, as they are an extremely reliable direct marketing business with their expertise."
~ Lyn Bishop - VP of Marketing, Heritage Global Partners
"Since I have known Donna [at World Innovators], she has helped me reach audiences for all types of industrial assets. I have worked for two separate auction houses in this time – each with very different business models – and Donna has consistently tailored the solutions she provided to meet the objectives for the separate businesses. I have worked with Donna to promote auctions in Mexico, Canada and throughout the US and she has geo-targeted my requests flawlessly every time. She takes all aspects of your business into account and excels at prioritizing needs within any budget. In short, I completely trust Donna to deliver effective, reliable strategy each time I work with her and I recommend her wholeheartedly."
~ Marketer at a large, publicly-traded industrial auction and disposition company
"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with.
Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously.
Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."
~ Alexandra Robbins