Bring your message directly to the prospects, instead of waiting for them to find you.
In the media they describe Direct Marketing as interruptive but if you take time to research and find the most appropriate lists you will only put your message in front of people that will be interested in it and will be happy you reached out to them.
Putting your responsive direct marketing piece in front of a qualified and engaged group will drive qualified leads. We believe that a cohesive strategic campaign across all channels will yield the best results.
With all marketing campaigns there are known and unknown elements that you can account for. We work closely to monitor these variables so that each campaign is marketed smarter. Also with close monitoring we can see if the outcome of some variables start to change and try to figure out why.
With the abundance of digital promotions Direct Mail is increasing in number and response rates. Is Direct Mail good for every company? No, but if you have a very targeted audience, a direct mail piece can be a great way to break through a full inbox and get in front of your potential customer. This gives you a great opportunity to provide them with something of value that puts your company at the top of their mind.
For almost 38 years we have been helping companies put their message in front of industry specific audiences. Several of our clients are promoting very expensive pieces of equipment or programs and Direct Marketing is an integral part of each of their marketing campaigns utilizing quality email lists, postal lists and/or phone lists from reputable vendors.
"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with. . . . . "
"I have been working with World Innovators for many years and find their service and dedication to be exceptional. They possess the knowledge, expertise, contacts and drive to get the job done; and get it done well. I highly recommend their services to anyone looking for a marketing partner."
Amy Miller, InformaData