A Social Media strategy can give your business a strong online presence while getting more connected to your customers.

social-media-and-marketing by World Innovators

Social Media, when used strategically with other marketing initiatives can be a very effective way to enhance your brand image.  

Click here to see how you can start by doing Social Media  - 10 minutes a day.

When doing social media marketing, you must make sure the person creating the content really understands the company, the philosophy, its mission, and its community.  Be authentic and consistent! 
The logical choice would be to have someone in-house to do the posting - 
BUT for most companies this is not an option -
  • They can't afford to hire a full-time employee dedicated to social media
  • Employees do not have time to learn to use the tools
  • Do not have the knowledge of social media etiquette
  • Unable to keep current on new social media developments
  • Do not want to spend hours growing a quality community online.
It is more profitable for companies to spend their time doing the things they know best, like running the company.
  • Chefs Email lists, postal lists, banners-1
  • Welding
  • Scientists email list, postal list, banners
  • Executives via Email Lists, Postal List, Baners-1
  • Mechanical Engineers for Direct Marketing campaign-1
  • Reach Engineers via Email List, Postal List, Banner

Keep your Company in forefront of people's minds. 

Social Media is a great way to show them your ideas and mission as a company.  Be authentic and consistent!

Kind Words From Our Clients

"I have had the pleasure of  working with World Innovators & Donna for 20 years. Donna’s dedication has always gone above and beyond. I cannot say enough about her outstanding work ethic. She is always accommodating and reliable to our business needs, making our campaigns effective and successful. Donna fully understands our business, researching new opportunities and making suggestions for our marketing targets and audience without hesitation. I can always expect promptness, a high level of professionalism and friendliness from Donna, Greg or Anne. I highly recommend World Innovators to others, as they are an extremely reliable direct marketing business with their expertise."

~ Lyn Bishop - VP of Marketing, Heritage Global Partners


"Since I have known Donna [at World Innovators], she has helped me reach audiences for all types of industrial assets. I have worked for two separate auction houses in this time – each with very different business models – and Donna has consistently tailored the solutions she provided to meet the objectives for the separate businesses. I have worked with Donna to promote auctions in Mexico, Canada and throughout the US and she has geo-targeted my requests flawlessly every time. She takes all aspects of your business into account and excels at prioritizing needs within any budget. In short, I completely trust Donna to deliver effective, reliable strategy each time I work with her and I recommend her wholeheartedly."

~ Marketer at a large, publicly-traded industrial auction and disposition company


"I had the pleasure of working with Donna Peterson to promote Executive Education programs at a renowned University in the Boston area. Donna's expertise in reaching very targeted audiences for print and digital marketing campaigns made her an invaluable partner to work with. 

Donna’s exemplary work ethic and ability to effectively multitask enabled her to accomplish more in a single year than most would in three. Donna is a leader in her field and is always looking for ways to make marketing campaigns more innovative and effective. She always makes me feel like my projects are her highest priority despite having numerous clients and projects occurring simultaneously. 

Donna is as good a person as she is great to work with. I consider myself fortunate to have had a chance to work with her for several years. She is an invaluable extension of our marketing team and our campaigns would not have been as successful without her insights and expertise."

~ Alexandra Robbins



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