Stepping Into International Markets
If your next campaign is your first attempt at targeting international markets, it could feel a little daunting. There are many considerations to marketing your services overseas, and getting it right is essential for success.
Can You Buy Data From Your Regular Sources?
There are some data providers who hold both domestic and international data but the majority of US-based list vendors solely provide US data.
There are countless data sources from across the world that you will want to tap into to ensure you’re getting the best possible list. After all - if you’re targeting prospects in France, you’re likely to find high quality data from a French resource!
Where to Find International Data Providers
This can be tricky. Some of our most successful list rentals have been from obscure resources. Hours of research into different industries, hundreds of outreach emails and a fair few rejections later, we have built a network of reputable list resources. And our network is continually being updated and improved. Sources include:
- Trade associations and professional bodies
- Publishers of online and offline media
- Conference and exhibition organizers
- Data compilers
- Market research companies
It’s more than just working with a genuine company and people who care - for international marketing you need to consider compliance and legal ramifications of using unregulated sources.
Many countries have very strict laws on how email and postal data is acquired, processed and used. The applicable law is usually that in the recipients country so you want to be sure that the data you use is compliant.
If you are familiar with purchasing data you will know that a typical selection will specify the job title of the recipient, but think carefully for international lists. Rarely do you find a VP- in the UK it could be Managing Director, in France it could be the Directeur Général and so many more variations to consider.
Localizing Your Message
You shouldn’t overlook the need to personalize your creative either. Think about language, tone, style and so much more.
The simplicity of changing American-English to British-English can impact response rates. If you’re targeting non-English speaking countries consider running different creatives for each, local language is essential.
Get the Best International List, First Time
If you would like to work with a marketing consultant who has extensive experience finding global marketing lists, call me - Donna Peterson today on +1 860-210-8088 or email firstname.lastname@example.org.