To stand out from your competition and to create successful marketing campaigns, you must create messaging that speaks directly to your audience. According to HubSpot, 42% of companies know their audience's basic demographics. Knowing your customers basic demographics is a great start, but more is needed to develop campaigns that will increase your customer base and loyalty.

What is email optimization? How would I apply it to a B2B email campaign sent to get people to sign up for and participate in manufacturing machine auctions?

How to Create Urgency in Industrial Auction and Executive Education Marketing Campaigns