Why Mapping Your Customer's Journey is Important

By Donna Peterson

To stand out from your competition and to create successful marketing campaigns, you must create messaging that speaks directly to your audience. According to HubSpot, 42% of companies know their audience's basic demographics. Knowing your customers basic demographics is a great start, but more is needed to develop campaigns that will increase your customer base and loyalty.

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Optimize Your Email to Improve Overall Conversion Rates

By Tracy Karavetsos

What is email optimization? How would I apply it to a B2B email campaign sent to get people to sign up for and participate in manufacturing machine auctions?

 

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Maximize Attendance: Secrets for Industrial Auctions & Executive Ed Programs

By Donna Peterson

How to Create Urgency in Industrial Auction and Executive Education Marketing Campaigns

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5 Frequently Asked Email Marketing Questions

By Donna Peterson

 

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