Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.
It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.
GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.
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