Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them. There are several industrial auction companies out in the marketplace so you must make sure your messaging is consistent and follows your branding specifications.
How many executives are there in the world? There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.
How do you find the right executives for your particular program?
In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.