Most likely, you are already planning for the holiday season. Whether you're doing an email campaign or a direct mail campaign, you should prepare for a stronger holiday season than last year's. Read on to find out why.

OgilvyOne Worldwide, a leading direct marketing agency for B2B companies such as IBM and Dupont, is taking direct marketing to the next level by incorporating social media marketing trends, engaging influencers and encouraging brand advocacy.

Did you ever think about using Facebook to collect emails?

With the advent and proliferation of Online and Email marketing and advertising, many traditional mail marketers may feel neglected by those in favor of new technology. But the tried and true direct mail is not dead, not even close. Take a look at the innovative, technology company that uses direct mail and why they still do.

On June 14th, Cablevision launched a tool that allows marketers to tag Email opt-ins on their TV ads. What does this mean for direct marketers?

photo: David.Muñoz

It looks like Minority Report may soon become a reality, or at least one aspect of it. Internet advertising has taken targeting to a whole new level but a startup company plans to take it even further with billboards that can send targeted messages based on who is looking at it.