World Innovators B2B Marketing Blog

B2B Marketing Trends for 2018

B2B Marketing Trends for 2018

Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

A Social Media Approach to Direct Marketing

A Social Media Approach to Direct Marketing

Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

Top Tips for Improving Industrial Auction Marketing

Top Tips for Improving Industrial Auction Marketing

We work daily with auctioneers around the world selling used industrial assets. The products we help them to sell range from complete production facilities to single items of equipment.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.