World Innovators Blog

A Social Media Approach to Direct Marketing

A Social Media Approach to Direct Marketing

Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

Top Tips for Improving Industrial Auction Marketing

Top Tips for Improving Industrial Auction Marketing

We work daily with auctioneers around the world selling used industrial assets. The products we help them to sell range from complete production facilities to single items of equipment.

B2B Marketing Agencies and Their Clients Need a Transparent Relationship!

B2B Marketing Agencies and Their Clients Need a Transparent Relationship!

Marketing is a blend of science and creativity. There is no right or wrong way. We can recommend best practices and tried and tested methods of getting results, but in the end we cannot offer any guarantees of success - there are just too many variables-

Used Industrial Equipment B2B Marketing Tips

Used Industrial Equipment B2B Marketing Tips

It may not have the glamor or splendour of fine art or antiques, but selling used industrial assets is big business. Everything from hand tools and agricultural equipment, to huge multi-million dollar production facilities are sold by specialist auctioneers and traders globally all year round.

Myths about B2B Email Lists

Myths about B2B Email Lists

I have read several articles about B2B lists that concern me, however, people that are writing these articles do not have accurate information. Before you make a decision about whether or not to rent an external list, you need to do some research.

Do Pretty Images Constitute an Effective B2B Email Marketing Campaign?

Do Pretty Images Constitute an Effective B2B Email Marketing Campaign?

Below, you'll find some very simple, quick-to-implement techniques to generate effective B2B email marketing campaigns.  Even though this picture below attracted your attention, find out below why I should have NEVER put it in this email - 

Do you want visitors to your site and registrants to your auction?

Do you want visitors to your site and registrants to your auction?

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.

Closed Loop Reporting of Your BtoB Marketing Will Produce the Best Results

Closed Loop Reporting of Your BtoB Marketing Will Produce the Best Results

What is Closed Loop Reporting?

At the most basic level, closed loop reporting brings together marketing and sales data to complete the picture of what is working (or not).

BtoB Marketing & Sales Teams Must Work Together

BtoB Marketing & Sales Teams Must Work Together

Marketing cannot be paid for without sales. Leads and sales are not generated without marketing. Classic chicken and egg situation. So which is the priority and who’s voice should be heard above all others?

B2B Marketing for Used Industrial Equipment

B2B Marketing for Used Industrial Equipment

It may not have the glamor or splendour of fine art or antiques, but selling used industrial assets is big business. Everything from hand tools and agricultural equipment, to huge multi-million dollar production facilities are sold by specialist auctioneers and traders globally all year round.

Founded in 1980, World Innovators has been a pioneer in B2B International Direct Marketing Industry. With Global Alliances all over the world we recommend top quality response sources that will generate great results.