To achieve B2B Marketing Success and grow your business you must put yourself in the shoes of your Target Audience and truely understand their needs and wants.
Even if you are an established company review these questions and you might be surprised what answers you come up with. But really STOP and think about them. Recently someone asked me who our target audience was and for years I thought I knew. Once I started to look at Implicit and Explicit information I realized I did not have the full picture of our target audience.
Start researching and derive answers to the following questions about your product/service.
Who to promote your product/service to?
What to charge for your product/service?
When to promote your product/service?
Where to market your product/service?