Grow Your B2B Marketing Success by Stepping Into Your Customer's Shoes

Posted by Donna Peterson on Feb 25, 2015 7:30:00 AM

To achieve B2B Marketing Success and grow your business you must put yourself in the shoes of your Target Audience and truely understand their needs and wants.

Even if you are an established company review these questions and you might be surprised what answers you come up with.   But really  STOP  and think about them.   Recently someone asked me who our target audience was and for years I thought I knew.   Once I started to look at Implicit and Explicit information I realized I did not have the full picture of our target audience.  

Start researching and derive answers to the following questions about your product/service. 

Who to promote your product/service to?

What to charge for your product/service? 

When to promote your product/service?

Where to market your product/service? 

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Topics: B2B, B2B Marketing

Best Email Marketing Tips

Posted by Donna Peterson on Apr 21, 2014 5:08:00 PM

Just like the building contractors that never fixes the broken things in his house.    

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Topics: B2B, Digital Marketing, Email Marketing - Inbound & Outbound

You Should Rent Quality Email Lists to Uncover New Leads

Posted by Donna Peterson on Mar 24, 2014 2:26:00 PM

Looking for new leads, then you should rent a targetted email list.   

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Topics: B2B, List Acquisition

Increase ROI by using Targeted Biotechnology Email Lists

Posted by Donna Peterson on Jan 23, 2014 6:22:00 AM

You can increase your ROI by using Biotechnology Email lists that target the best audience for your offer. 

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Topics: B2B, List Acquisition, B2B Specific Niche Industries

In Email Marketing the Subject Line is the Gateway to Attracting in New Leads

Posted by Donna Peterson on Jan 21, 2014 6:57:00 PM

In Email Marketing the SUBJECT line is the gateway to generating new leads. 

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Topics: B2B, Digital Marketing, Email Marketing - Inbound & Outbound, B2B Marketing

5 Steps to Secure Appropriate Email Lists or Postal Lists

Posted by Donna Peterson on Jan 9, 2014 6:08:00 AM

If you are currently looking to find a email list or postal list for an upcoming promotion, it can become a daunting task.  You need to peel back the skin to get to the portion of the list that is best for you - the juicey part!

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Topics: B2B, List Acquisition

Innovative Direct Marketing Sources for the Renewable Energy Industry.

Posted by Greg Pesce on Apr 10, 2013 2:14:00 PM

Innovative direct marketing sources for the renewable energy are increasing in demand as we head into the 21st century.

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Topics: B2B, Data Marketing, List Acquisition, B2B Specific Niche Industries, B2B Marketing

B to B Response Mailing Lists are Better Quality, Less Quantity

Posted by Donna Peterson on May 22, 2012 11:02:00 AM

I have a client that is constantly looking for mailing lists of CEO/Chief Executive Officers in Companies with 250 + Employee, 1 per site, Worldwide.

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Topics: B2B, List Acquisition, B2B Specific Niche Industries

Use of Creative Direct Mail is on the Rise!

Posted by Donna Peterson on Apr 10, 2012 10:45:00 AM

Creative Direct Mail is on the Rise for Business to Business companies in a variety of different industries.  From the promotion piece to the mailing list we are seeing an increase in attention.

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Topics: B2B, Data Marketing, List Acquisition

Three Direct Marketing Infographics

Posted by Donna Peterson on Nov 2, 2011 7:00:00 PM

Infographics are great ways to visual data. Here are three infographics related to direct marketing that will help you with your next email marketing campaign.

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Topics: B2B, Data Marketing, List Acquisition, Email Marketing - Inbound & Outbound, B2B Marketing

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