Haley Pesce

Hello! I am the Email Marketing Assistant for World Innovators Inc., and I am a member of the Babson College Class of 2020. - Hubspot Email Marketing Certified - Hubspot Inbound Marketing Certified

Recent Posts

Cross-Cultural Marketing Business Tactics

By Haley Pesce

Have you ever been apprehensive about approaching a client from another country? Have you ever made a mistake when communicating worldwide? Are you afraid that you may not know the cultural intricacies of people you work with? 

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Use A List Broker To Grow Your BtoB Marketing Contact List

By Haley Pesce

Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their BtoB marketing contact list as the lifeblood of their sales machine. A new product is launched and the list is contacted - the phone in sales starts to ring. It’s like magic.

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Do Pretty Images Constitute an Effective B2B Email Marketing Campaign?

By Haley Pesce

Below, you'll find some very simple, quick-to-implement techniques to generate effective B2B email marketing campaigns.  Even though this picture below attracted your attention, find out below why I should have NEVER put it in this email - 

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