How to Create Urgency in Industrial Auction and Executive Education Marketing Campaigns

I recently had the pleasure of talking with Eric Weiler, who is the president of New Mill Capital. New Mill Capital is an asset disposition firm that buys and sells manufacturing equipment.  As you can imagine, right now, that is a very hot area, and Eric is going to shed some light on that and on how you can utilize it. 

Have you ever promoted an auction and gotten stressed out because you were not seeing people register?

People register for auctions later and later, sometimes pushing registration off to the day of the auction.

How do you market your auction with confidence that the registrant will come?

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them. There are several industrial auction companies out in the marketplace so you must make sure your messaging is consistent and follows your branding specifications.