5 Best Tips for B2B Marketing Automation

By Donna Peterson

Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.

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A Strategy To Get Executives To Register For Your Education Programs

By Donna Peterson

When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.

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Bioscience Company's Marketing Plan to Promote Cell Sorter

By Donna Peterson

CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Founded in 1980, World Innovators has taken a creative approach in finding specific B2B niche audiences for B2B Auction Companies & Executive Education Programs. .