Industrial Auction Companies What Is Your Largest Challenge?

By Donna Peterson

Have you ever promoted an auction and gotten stressed out because you were not seeing people register?

People register for auctions later and later, sometimes pushing registration off to the day of the auction.

How do you market your auction with confidence that the registrant will come?

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Let's Get Personal - B2B Marketing for 2021 and beyond

By Donna Peterson

Now is the time for all companies to change their marketing initiatives and Get Personal!

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What is GDPR and Why is it Important?

By Donna Peterson

GDPR is a European legislation that came into effect on May 2018. If you hold data on any person (including business-to-business contacts), you need to know about the rules governing the collection and use of personal data. This is important if your company holds personal data or if you use 3rd party data.  It is imperative that you only use Lists from a reputable source that makes sure every record is opted-in and compliant with ALL countries regulations.

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My Holiday Shopping and New B2B Marketing Trends

By Donna Peterson

Every year, at Christmas, the adults and older children in my family do a grab bag. This year the guidelines were to buy LOCAL, and it had to be $10.

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