4 Steps to Find Biotechnology & Pharmaceutical Marketing Lists

By Donna Peterson

You have a great offer and if you could get your Direct Marketing message in front of the right audience, at the right time, you will be able to increase sales.  
 
Taking time to research different marketing lists and seeing if they have an intent to purchase, will pay off in the long run with a higher response rates and fewer steps for your sales team by reaching such a targeted audience.  79% Higher close rate when using intent data.
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Increase Visitors to your Site and Registrants to your Industrial Auction

By Donna Peterson

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them. There are several industrial auction companies out in the marketplace so you must make sure your messaging is consistent and follows your branding specifications.

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How To Make Your Restaurant Stand-Out During COVID-19

By Donna Peterson

It's March of 2020 and the world and economy seem to have done a 180. The Coronavirus has caused overwhelming changes in human to human interaction, including the idea of social distancing. As a result, laws all over the country are being changed. In CT, "eating in" at restaurants has been shutdown with service being restricted to take out and delivery only.

This has left many restaurants vulnerable to profit decline and inventory spoilage. So, what can you do to stay afloat during these times of chaos? The key to success seems to be innovative marketing.

Keep your restaurant top of mind and offer something unusual to attract customers and get their repeat business. Whether in good times or bad, you must first make sure you know your audience; are you serving millennials, the older generation, or families with kids?  

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Bioscience Company's Marketing Plan to Promote Cell Sorter

By Donna Peterson

CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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