What Is A List Broker?

By Donna Peterson

A list broker connects buyers with sellers of marketing lists.

Email Lists, Postal Lists, Telemarketing Lists

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4 Steps to Find Biotechnology & Pharmaceutical Marketing Lists

By Donna Peterson

You have a great offer and if you could get your Direct Marketing message in front of the right audience, at the right time, you will be able to increase sales.  
 
Taking time to research different marketing lists and seeing if they have an intent to purchase, will pay off in the long run with a higher response rates and fewer steps for your sales team by reaching such a targeted audience.  79% Higher close rate when using intent data.
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Increase Visitors to your Site and Registrants to your Industrial Auction

By Donna Peterson

Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them. There are several industrial auction companies out in the marketplace so you must make sure your messaging is consistent and follows your branding specifications.

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5 Best Tips for B2B Marketing Automation

By Donna Peterson

Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.

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