5 Best Tips for B2B Marketing Automation

By Donna Peterson

Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.

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Bioscience Company's Marketing Plan to Promote Cell Sorter

By Donna Peterson

CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Avoid These 3 Mistakes When Creating HTML or AD

By Donna Peterson

We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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How to Create a Successful Marketing Campaign

By Donna Peterson

When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

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Founded in 1980, World Innovators has taken a creative approach in finding specific B2B niche audiences for B2B Auction Companies & Executive Education Programs. .