Top Companies are Turning Back to Direct Mail

By Donna Peterson

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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Do Not Waste Money On Junk Lists

By Donna Peterson

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

By Donna Peterson

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

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Strategize to Implement a Quality B2B Multichannel Marketing Campaign

By Donna Peterson

Multichannel marketing is about choice - allowing your customers to connect and buy from you through their preferred media.

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