Industrial Auction Companies What Is Your Largest Challenge?

By Donna Peterson

Have you ever promoted an auction and gotten stressed out because you were not seeing people register?

People register for auctions later and later, sometimes pushing registration off to the day of the auction.

How do you market your auction with confidence that the registrant will come?

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5 Frequently Asked Marketing List Questions

By Donna Peterson

I was recently getting ready for an Interview with Ken Kraetzer, and he wanted to know the 5 most often-asked questions we receive from prospects about Marketing Lists and where we see marketing heading in 2021.

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What is GDPR and Why is it Important?

By Donna Peterson

GDPR is a European legislation that came into effect on May 2018. If you hold data on any person (including business-to-business contacts), you need to know about the rules governing the collection and use of personal data. This is important if your company holds personal data or if you use 3rd party data.  It is imperative that you only use Lists from a reputable source that makes sure every record is opted-in and compliant with ALL countries regulations.

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Top Companies are Turning Back to Direct Mail

By Donna Peterson

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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