What is email optimization? How would I apply it to a B2B email campaign sent to get people to sign up for and participate in manufacturing machine auctions?

Have you ever promoted an auction and gotten stressed out because you were not seeing people register?

People register for auctions later and later, sometimes pushing registration off to the day of the auction.

How do you market your auction with confidence that the registrant will come?

We have all probably purchased items on eBay or some other consumer auction site, but did you know there are several Industrial Auction companies and platforms?