A Strategy To Get Executives To Register For Your Education Programs

By Donna Peterson

When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.

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Why I Recommend These Two Email Lists For Industrial Auction Campaigns

By Donna Peterson

I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.

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Bioscience Company's Marketing Plan to Promote Cell Sorter

By Donna Peterson

CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Avoid These 3 Mistakes When Creating HTML or AD

By Donna Peterson

We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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