When marketing your Executive Education program, you have creative demands, budget limits, and channels decisions to consider.

I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.

CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.