How To Make Your Restaurant Stand-Out During COVID-19

By Donna Peterson

It's March of 2020 and the world and economy seem to have done a 180. The Coronavirus has caused overwhelming changes in human to human interaction, including the idea of social distancing. As a result, laws all over the country are being changed. In CT, "eating in" at restaurants has been shutdown with service being restricted to take out and delivery only.

This has left many restaurants vulnerable to profit decline and inventory spoilage. So, what can you do to stay afloat during these times of chaos? The key to success seems to be innovative marketing.

Keep your restaurant top of mind and offer something unusual to attract customers and get their repeat business. Whether in good times or bad, you must first make sure you know your audience; are you serving millennials, the older generation, or families with kids?  

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5 Best Tips for B2B Marketing Automation

By Donna Peterson

Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.

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How To Find Executives For Your Education Programs

By Donna Peterson

How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?

 

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How to Create a Successful Marketing Campaign

By Donna Peterson

When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

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