As an industrial B2B company, you're likely struggling with the challenge of ensuring your message is not just heard, but resonates in the market. How do you foster meaningful relationships, instill trust, and cultivate loyalty among your audience? How do you improve your marketing results?
To stand out from your competition and to create successful marketing campaigns, you must create messaging that speaks directly to your audience. According to HubSpot, 42% of companies know their audience's basic demographics. Knowing your customers basic demographics is a great start, but more is needed to develop campaigns that will increase your customer base and loyalty.
It's March of 2020 and the world and economy seem to have done a 180. The Coronavirus has caused overwhelming changes in human to human interaction, including the idea of social distancing. As a result, laws all over the country are being changed. In CT, "eating in" at restaurants has been shutdown with service being restricted to take out and delivery only.
This has left many restaurants vulnerable to profit decline and inventory spoilage. So, what can you do to stay afloat during these times of chaos? The key to success seems to be innovative marketing.
Keep your restaurant top of mind and offer something unusual to attract customers and get their repeat business. Whether in good times or bad, you must first make sure you know your audience; are you serving millennials, the older generation, or families with kids?
Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.