What Is A List Broker?

By Donna Peterson

A list broker connects buyers with sellers of marketing lists.

Email Lists, Postal Lists, Telemarketing Lists

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How To Find Executives For Your Education Programs

By Donna Peterson

How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?

 

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Top Companies are Turning Back to Direct Mail

By Donna Peterson

In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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Do Not Waste Money On Junk Lists

By Donna Peterson

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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