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Closed Loop Reporting of Your B2B Marketing Will Produce the Best Results

By Donna Peterson

What is Closed Loop Reporting?

At the most basic level, closed loop reporting brings together marketing and sales data to complete the picture of what is working (or not).

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Advantages of targeted email segmentation.

By Donna Peterson

In our previous post we looked at target audience and how the fine detail of who we sell to can help us make better marketing decisions.

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