World Innovators B2B Marketing Blog

How to Create a Successful Marketing Campaign

How to Create a Successful Marketing Campaign

When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

3 Quick Steps to Grow Your Email List

3 Quick Steps to Grow Your Email List

Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their B2B marketing contact list as the lifeblood of their sales machine. A new product/service is launched and the list is contacted.

Use Social Media to Reach Your Target Audience

Use Social Media to Reach Your Target Audience

Social Media is huge no matter what industry you are in.   The engagement and traffic generated from B2B social media can impact how you connect your audience to your product/service.  If you struggle with Social Media for your B2B Companies read the rest of this blog and checkout this Social Media Checklist.

LinkedIn reported at the end of last year they had 433 million registered users. That’s a huge pool of prospective customers for anyone operating in almost any business.

Reaching Industrial Manufacturers in Mexico

Reaching Industrial Manufacturers in Mexico

International Monetary Fund has said that the economy in Mexico is the 11th largest by purchasing power parity. The industrial sector is rapidly developing to keep up with demand in top industries being food & beverage, tobacco, aerospace, chemicals, petroleum, textiles, motor vehicles . . . 

 

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.