WI Marketing Blog

Why I Recommend These Two Email Lists For Industrial Auction Campaigns

By Donna Peterson

I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.

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Why All Industrial Auction Companies Need To Be Blogging

By Donna Peterson

The word “blog” has been used for many years, associated with all levels of content creation, from a daily journal to a CEO’s official channel of communication. In 2020, the purpose of a blog is both multi-purposed and multifaceted. Blogs are an essential staple of a strong marketing strategy. They are especially prevalent in the B2B space, with 55% of marketers say blog content creation is their top inbound marketing priority. Industrial Auctions can use blogging to educate and promote the benefits of using auction services.

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How To Find Executives For Your Education Programs

By Donna Peterson

How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?

 

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Bioscience Company's Marketing Plan to Promote Cell Sorter

By Donna Peterson

CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Founded in 1980, World Innovators has taken a creative approach in finding specific B2B niche audiences for B2B Auction Companies & Executive Education Programs. .