WI Marketing Blog

Avoid These 3 Mistakes When Creating HTML or AD

Nov 7, 2019, 11:47:27 AM / by Donna Peterson posted in B2B Marketing, Creative, b2b company, successful marketing campaign, campaign strategy, marketingfailure, directmarketing, innovative marketing

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We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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Cross-Cultural Marketing Business Tactics

Oct 24, 2019, 7:54:04 PM / by Haley Pesce posted in directmarketing, International marketing, innovative marketing, cross-culture marketing

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Have you ever been apprehensive about approaching a client from another country? Have you ever made a mistake when communicating worldwide? Are you afraid that you may not know the cultural intricacies of people you work with? 

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Why Your Marketing Campaign is Not Working

Aug 29, 2019, 8:28:06 AM / by Donna Peterson posted in B2B, marketingfailure, directmarketing

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Marketing is a blend of science and creativity. There is no right or wrong way. You can follow best practices along with tried and trusted methods of getting results, but in the end it does not guarantee success. #1 Thing for a successful marketing campaign - You need to understand your goals and research the different ways to achieve them. These tips will help you plan a path to reach your marketing goals and reinforcing your companies mission.

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Top Companies are Turning Back to Direct Mail

May 29, 2019, 12:52:51 PM / by Donna Peterson posted in B2B Marketing, Direct Mail, 4 tips, response rate, blog

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In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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