World Innovators B2B Marketing Blog

Direct Mail is Coming Back - B2B Success

Direct Mail is Coming Back - B2B Success

Whether you have used Direct Mail before or not, it is a channel you should be utilizing. While most of your competitors are exclusively using digital messaging, an untapped opportunity is at your fingertips. Direct mail now stands out because postal mail boxes are not being inundated with tons of direct mail pieces. This gives your promotion a chance to be front and center.

Do Not Waste Money On Junk Lists

Do Not Waste Money On Junk Lists

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

Need Extra Set of Hands Marketing your Industrial Auctions?

Need Extra Set of Hands Marketing your Industrial Auctions?

When it comes time for Industrial Auction companies to increase their marketing initiatives, there are several option for business owners to consider: hire more employees to an in-house marketing team, utilize various consultants for singular function (Research sources, banner creation, content creation), or utilize a full-service marketing agency that can help you with all components to creative a cohesive message across all channels. 

How to Create a Successful Marketing Campaign

How to Create a Successful Marketing Campaign

When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.