When it comes time for Industrial Auction companies to increase their marketing initiatives, there are several option for business owners to consider: hire more employees to an in-house marketing team, utilize various consultants for singular function (Research sources, banner creation, content creation), or utilize a full-service marketing agency that can help you with all components to creative a cohesive message across all channels.
When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.
Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.
Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their B2B marketing contact list as the lifeblood of their sales machine. A new product/service is launched and the list is contacted.
Social Media is huge no matter what industry you are in. The engagement and traffic generated from B2B social media can impact how you connect your audience to your product/service. If you struggle with Social Media for your B2B Companies read the rest of this blog and checkout this Social Media Checklist.
LinkedIn reported at the end of last year they had 433 million registered users. That’s a huge pool of prospective customers for anyone operating in almost any business.