WI Marketing Blog

Donna Peterson


Recent Posts

Why Your Marketing Campaign is Not Working

Aug 29, 2019 8:28:06 AM / by Donna Peterson posted in B2B, marketingfailure, directmarketing

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Marketing is a blend of science and creativity. There is no right or wrong way. You can follow best practices along with tried and trusted methods of getting results, but in the end it does not guarantee success. #1 Thing for a successful marketing campaign - You need to understand your goals and research the different ways to achieve them. These tips will help you plan a path to reach your marketing goals and reinforcing your companies mission.

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Top Companies are Turning Back to Direct Mail

May 29, 2019 12:52:51 PM / by Donna Peterson posted in B2B Marketing, Direct Mail, 4 tips, response rate, blog

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In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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Do Not Waste Money On Junk Lists

Mar 25, 2019 12:25:05 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

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It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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Need Extra Set of Hands Marketing your Industrial Auctions?

Feb 19, 2019 11:32:14 AM / by Donna Peterson posted in Auction, Industrial Manufacturer

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When it comes time for Industrial Auction companies to increase their marketing initiatives, there are several option for business owners to consider: hire more employees to an in-house marketing team, utilize various consultants for singular function (Research sources, banner creation, content creation), or utilize a full-service marketing agency that can help you with all components to creative a cohesive message across all channels. 

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