WI Marketing Blog

Donna Peterson

Recent Posts

How To Find Executives For Your Education Programs

Jan 28, 2020 12:11:45 PM / by Donna Peterson posted in B2B Marketing, Target Audience, Multichannel Marketing Campaigns, direct marketing, email lists, postal lists, strategy, social media, executive education programs, Universities, Display ad, Executive education, Leadership programs, Target executives, marketing strategy, education, content marketing, colleges, Leadership, university executive programs, college executive programs, Continuing Professional advancement


How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?


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Bioscience Company's Marketing Plan to Promote Cell Sorter

Dec 4, 2019 5:50:10 PM / by Donna Peterson posted in B2B, Marketing for Biotechnology Industry, Targeting, email lists, b2b company, awareness, campaign strategy, innovative marketing, Bioscience, Cell Sorter, Audience Reach


Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Happy Thanksgiving!

Nov 25, 2019 8:37:32 AM / by Donna Peterson posted in B2B, WI Announcements, B2B Specific Niche Industries, B2B Marketing, marketing, successful marketing campaign, blog, innovative marketing


I honestly can’t believe the holiday season is already here, making 2019 feel like the quickest year yet. That’s why, in our fast-paced lives, Thanksgiving is a great time to sit back and really think about the things you are truly thankful for. As I sit here, I can’t help but feel blessed with the people and life around me, including the continued success of World Innovators as a family business.

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Avoid These 3 Mistakes When Creating HTML or AD

Nov 7, 2019 11:47:27 AM / by Donna Peterson posted in B2B Marketing, Creative, b2b company, successful marketing campaign, campaign strategy, marketingfailure, directmarketing, innovative marketing


We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.