Have you ever been apprehensive about approaching a client from another country? Have you ever made a mistake when communicating worldwide? Are you afraid that you may not know the cultural intricacies of people you work with?
Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.
Quality of life is a direct result to the quality of your responses. If you attract only quality leads that are interested in what you have to offer, you are a HERO. When you are a Hero everything in life seems to be perfect.
Let’s begin by considering what a quality response is. Should we focus on email open rate - surely a high open rate suggests we’ve targeted correctly? Or, should we look at click through rates - a high click through is an even more accurate assessment of good targeting, right?
Both of these metrics are excellent for determining the quality of a list, but we have yet to consider an important factor - quality or quantity.
Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their BtoB marketing contact list as the lifeblood of their sales machine. A new product is launched and the list is contacted - the phone in sales starts to ring. It’s like magic.