WI Marketing Blog

Haley Pesce

Hello! I am the Email Marketing Assistant for World Innovators Inc., and I am a member of the Babson College Class of 2020. - Hubspot Email Marketing Certified - Hubspot Inbound Marketing Certified

Recent Posts

Cross-Cultural Marketing Business Tactics

Oct 24, 2019 7:54:04 PM / by Haley Pesce posted in directmarketing, International marketing, innovative marketing, cross-culture marketing


Have you ever been apprehensive about approaching a client from another country? Have you ever made a mistake when communicating worldwide? Are you afraid that you may not know the cultural intricacies of people you work with? 

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community


Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Quality from Your Industrial Auction Promotion

Mar 29, 2017 10:03:28 AM / by Haley Pesce posted in Auction


Quality of life is a direct result to the quality of your responses.   If you attract only quality leads that are interested in what you have to offer, you are a HERO.   When you are a Hero everything in life seems to be perfect.

Let’s begin by considering what a quality response is. Should we focus on email open rate - surely a high open rate suggests we’ve targeted correctly? Or, should we look at click through rates - a high click through is an even more accurate assessment of good targeting, right?

Both of these metrics are excellent for determining the quality of a list, but we have yet to consider an important factor - quality or quantity.

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Use A List Broker To Grow Your BtoB Marketing Contact List

Mar 14, 2017 11:15:00 PM / by Haley Pesce


Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their BtoB marketing contact list as the lifeblood of their sales machine. A new product is launched and the list is contacted - the phone in sales starts to ring. It’s like magic.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.