WI Marketing Blog

Do Not Waste Money On Junk Lists

Mar 25, 2019 12:25:05 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

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It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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Need Extra Set of Hands Marketing your Industrial Auctions?

Feb 19, 2019 11:32:14 AM / by Donna Peterson posted in Auction, Industrial Manufacturer

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When it comes time for Industrial Auction companies to increase their marketing initiatives, there are several option for business owners to consider: hire more employees to an in-house marketing team, utilize various consultants for singular function (Research sources, banner creation, content creation), or utilize a full-service marketing agency that can help you with all components to creative a cohesive message across all channels. 

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How to Create a Successful Marketing Campaign

Dec 4, 2018 11:26:56 PM / by Donna Peterson posted in Multichannel Marketing Campaigns, marketing, keep it simple, keep it stupid, build a foundation, successful marketing campaign, 4 tips, campaign strategy, build relationships with customers

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When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

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3 Quick Steps to Grow Your Email List

Oct 16, 2018 11:19:53 AM / by Donna Peterson posted in List Broker, Grow House List, email lists

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Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their B2B marketing contact list as the lifeblood of their sales machine. A new product/service is launched and the list is contacted.

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