Quality of life is a direct result to the quality of your responses. If you attract only quality leads that are interested in what you have to offer, you are a HERO. When you are a Hero everything in life seems to be perfect.
Let’s begin by considering what a quality response is. Should we focus on email open rate - surely a high open rate suggests we’ve targeted correctly? Or, should we look at click through rates - a high click through is an even more accurate assessment of good targeting, right?
Both of these metrics are excellent for determining the quality of a list, but we have yet to consider an important factor - quality or quantity.
We work daily with auctioneers around the world selling used industrial assets. The products we help them to sell range from complete production facilities to single items of equipment.
It may not have the glamor or splendour of fine art or antiques, but selling used industrial assets is big business. Everything from hand tools and agricultural equipment, to huge multi-million dollar production facilities are sold by specialist auctioneers and traders globally all year round.
Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.