World Innovators B2B Marketing Blog

Use Social Media to Reach Your Target Audience

Use Social Media to Reach Your Target Audience

Social Media is huge no matter what industry you are in.   The engagement and traffic generated from B2B social media can impact how you connect your audience to your product/service.  If you struggle with Social Media for your B2B Companies read the rest of this blog and checkout this Social Media Checklist.

LinkedIn reported at the end of last year they had 433 million registered users. That’s a huge pool of prospective customers for anyone operating in almost any business.

5 Steps to a Direct Marketing/Social Campaign

5 Steps to a Direct Marketing/Social Campaign

Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

Industrial Manufacturing Marketing - How To Do It All

Industrial Manufacturing Marketing - How To Do It All

Many B2B manufacturers struggle with making their businesses appear interesting or inviting to particular segments of their target audience.  More often than not, the industrial products these companies produce (ball bearings, shipping containers, cnc, lathes. . ) do not just sell themselves; they need a little oomph!

Save Time Researching B2B Marketing Sources - Use a veteran List Broker 

Save Time Researching B2B Marketing Sources - Use a veteran List Broker 

Let the List Broker do all the researching and then you make the final decision on what you want to use. Before you start researching lists make sure that you understand who your target audience is.

There are so many B2B postal and email lists being promoted these days it is hard to determine, which lists are worth testing and which ones are garbage.   Here are the steps a List Broker will discuss with each and every source across different veritcal in different parts of the world.   

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.