In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.
Social Media is huge no matter what industry you are in. The engagement and traffic generated from B2B social media can impact how you connect your audience to your product/service. If you struggle with Social Media for your B2B Companies read the rest of this blog and checkout this Social Media Checklist.
LinkedIn reported at the end of last year they had 433 million registered users. That’s a huge pool of prospective customers for anyone operating in almost any business.
Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.
Many B2B manufacturers struggle with making their businesses appear interesting or inviting to particular segments of their target audience. More often than not, the industrial products these companies produce (ball bearings, shipping containers, cnc, lathes. . ) do not just sell themselves; they need a little oomph!