WI Marketing Blog

Top Companies are Turning Back to Direct Mail

May 29, 2019 12:52:51 PM / by Donna Peterson posted in B2B Marketing, Direct Mail, 4 tips, response rate, blog

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In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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Use Social Media to Reach Your Target Audience

Aug 12, 2018 1:54:01 PM / by Donna Peterson posted in B2B Marketing, b2b social media

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Social Media is huge no matter what industry you are in.   The engagement and traffic generated from B2B social media can impact how you connect your audience to your product/service.  If you struggle with Social Media for your B2B Companies read the rest of this blog and checkout this Social Media Checklist.

LinkedIn reported at the end of last year they had 433 million registered users. That’s a huge pool of prospective customers for anyone operating in almost any business.

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community

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Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Industrial Manufacturing Marketing - How To Do It All

Feb 25, 2018 7:23:00 PM / by Donna Peterson posted in B2B Specific Niche Industries, B2B Marketing

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Many B2B manufacturers struggle with making their businesses appear interesting or inviting to particular segments of their target audience.  More often than not, the industrial products these companies produce (ball bearings, shipping containers, cnc, lathes. . ) do not just sell themselves; they need a little oomph!

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