WI Marketing Blog

Bioscience Company's Marketing Plan to Promote Cell Sorter

Dec 4, 2019 5:50:10 PM / by Donna Peterson posted in B2B, Marketing for Biotechnology Industry, Targeting, email lists, b2b company, awareness, campaign strategy, innovative marketing, Bioscience, Cell Sorter, Audience Reach


Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Avoid These 3 Mistakes When Creating HTML or AD

Nov 7, 2019 11:47:27 AM / by Donna Peterson posted in B2B Marketing, Creative, b2b company, successful marketing campaign, campaign strategy, marketingfailure, directmarketing, innovative marketing


We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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How to Create a Successful Marketing Campaign

Dec 4, 2018 11:26:56 PM / by Donna Peterson posted in Multichannel Marketing Campaigns, marketing, keep it simple, keep it stupid, build a foundation, successful marketing campaign, 4 tips, campaign strategy, build relationships with customers


When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.