World Innovators B2B Marketing Blog

Direct Mail is Coming Back - B2B Success

Direct Mail is Coming Back - B2B Success

Whether you have used Direct Mail before or not, it is a channel you should be utilizing. While most of your competitors are exclusively using digital messaging, an untapped opportunity is at your fingertips. Direct mail now stands out because postal mail boxes are not being inundated with tons of direct mail pieces. This gives your promotion a chance to be front and center.

Do Not Waste Money On Junk Lists

Do Not Waste Money On Junk Lists

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

5 Steps to Improving your Executive Education Programs' Marketing

5 Steps to Improving your Executive Education Programs' Marketing

Education is a lifelong pursuit for many people. We go to school, study hard, earn the grades to take us to University, then most people head out into the working world. Education however, doesn’t stop there.

Increase Your B2B Email Response Rate

Increase Your B2B Email Response Rate

B2B Email Marketing - How to Improve your Response Rate

 

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.