World Innovators B2B Marketing Blog

Do Not Waste Money On Junk Lists

Do Not Waste Money On Junk Lists

It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

5 Steps to a Direct Marketing/Social Campaign

5 Steps to a Direct Marketing/Social Campaign

Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

Increase Your B2B Email Response Rate

Increase Your B2B Email Response Rate

B2B Email Marketing - How to Improve your Response Rate

 

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

 

GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.