WI Marketing Blog

Do Not Waste Money On Junk Lists

Mar 25, 2019 12:25:05 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

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It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community

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Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Increase Your B2B Email Response Rate

Jan 31, 2018 6:45:00 PM / by Donna Peterson posted in Email Marketing, B2B Marketing, Calls to Action, direct marketing, email lists

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B2B Email Marketing - How to Improve your Response Rate

 

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Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Jan 19, 2018 10:52:13 AM / by Donna Peterson posted in B2B, Database, Email Marketing, Direct Mail, Grow House List, email lists, postal lists

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GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.