WI Marketing Blog

B2B Marketing Trends for 2018

Jan 29, 2018 2:01:55 PM / by Donna Peterson posted in B2B, B2B Marketing, Creative, Calls to Action, artificial intelligence, interactivity, emotional engagement, GDPR

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Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

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