Known buyers with brand loyalty simply cannot be bought. For this reason, many businesses view their B2B marketing contact list as the lifeblood of their sales machine. A new product/service is launched and the list is contacted.
GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.