WI Marketing Blog

Bioscience Company's Marketing Plan to Promote Cell Sorter

Dec 4, 2019 5:50:10 PM / by Donna Peterson posted in B2B, Marketing for Biotechnology Industry, Targeting, email lists, b2b company, awareness, campaign strategy, innovative marketing, Bioscience, Cell Sorter, Audience Reach

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CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Happy Thanksgiving!

Nov 25, 2019 8:37:32 AM / by Donna Peterson posted in B2B, WI Announcements, B2B Specific Niche Industries, B2B Marketing, marketing, successful marketing campaign, blog, innovative marketing

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I honestly can’t believe the holiday season is already here, making 2019 feel like the quickest year yet. That’s why, in our fast-paced lives, Thanksgiving is a great time to sit back and really think about the things you are truly thankful for. As I sit here, I can’t help but feel blessed with the people and life around me, including the continued success of World Innovators as a family business.

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Avoid These 3 Mistakes When Creating HTML or AD

Nov 7, 2019 11:47:27 AM / by Donna Peterson posted in B2B Marketing, Creative, b2b company, successful marketing campaign, campaign strategy, marketingfailure, directmarketing, innovative marketing

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We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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Cross-Cultural Marketing Business Tactics

Oct 24, 2019 7:54:04 PM / by Haley Pesce posted in directmarketing, International marketing, innovative marketing, cross-culture marketing

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Have you ever been apprehensive about approaching a client from another country? Have you ever made a mistake when communicating worldwide? Are you afraid that you may not know the cultural intricacies of people you work with? 

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.