WI Marketing Blog

How To Find Executives For Your Education Programs

Jan 28, 2020 12:11:45 PM / by Donna Peterson posted in B2B Marketing, Target Audience, Multichannel Marketing Campaigns, direct marketing, email lists, postal lists, strategy, social media, executive education programs, Universities, Display ad, Executive education, Leadership programs, Target executives, marketing strategy, education, content marketing, colleges, Leadership, university executive programs, college executive programs, Continuing Professional advancement


How many executives are there in the world?   There are 45,508 companies listed in the stock exchange around the world. Then if you consider all the other companies that are not on the stock exchange, there are millions of executives in the world that are all interested in keeping themselves current.   

How do you find the right executives for your particular program?


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How to Create a Successful Marketing Campaign

Dec 4, 2018 11:26:56 PM / by Donna Peterson posted in Multichannel Marketing Campaigns, marketing, keep it simple, keep it stupid, build a foundation, successful marketing campaign, 4 tips, campaign strategy, build relationships with customers


When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

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Connect with your Natural / Wellness Audience Through Social Media

Jul 16, 2018 7:29:29 PM / by Donna Peterson posted in Multichannel Marketing Campaigns, strategy, social media, "natural products", wellness practitioners


Social Media is huge no matter what industry you are in.   The engagement and traffic generated from social media can impact how you connect your audience to your product/service.  If you struggle with Social Media for your company/practice read the rest of this blog and checkout this Social Media Checklist.

LinkedIn reports 467 million registered members, Facebook has 2.19 Billion monthly active users. Instagram now boasts more than 500 million monthly active users. That’s a huge pool of prospective customers for anyone operating in almost any business.

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5 Steps to Improving your Executive Education Programs' Marketing

May 21, 2018 2:20:00 PM / by Donna Peterson posted in Multichannel Marketing Campaigns, direct marketing, email lists, strategy, executive education programs


Education is a lifelong pursuit for many people. We go to school, study hard, earn the grades to take us to University, then most people head out into the working world. Education however, doesn’t stop there.

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