When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.
Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.
Social Media is huge no matter what industry you are in. The engagement and traffic generated from social media can impact how you connect your audience to your product/service. If you struggle with Social Media for your company/practice read the rest of this blog and checkout this Social Media Checklist.
LinkedIn reports 467 million registered members, Facebook has 2.19 Billion monthly active users. Instagram now boasts more than 500 million monthly active users. That’s a huge pool of prospective customers for anyone operating in almost any business.
Education is a lifelong pursuit for many people. We go to school, study hard, earn the grades to take us to University, then most people head out into the working world. Education however, doesn’t stop there.
Very few industrial manufacturing businesses rely on a single source for marketing leads. Most of us will look to at least 4 or more platforms to engage with prospects - Print | Email | Digital Banners | Social. You must get a good understanding our your Target Audience so you create content they will resonate with and place it where they are.