WI Marketing Blog

Do Not Waste Money On Junk Lists

Mar 25, 2019 12:25:05 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

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It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

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Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Jan 19, 2018 10:52:13 AM / by Donna Peterson posted in B2B, Database, Email Marketing, Direct Mail, Grow House List, email lists, postal lists

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GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

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Searching for Quality not Quantity of Postal  or Email Lists

Sep 6, 2017 8:54:56 PM / by Donna Peterson posted in List Acquisition, Email Marketing, Direct Mail, direct marketing, email lists, postal lists

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It will come as no surprise to you that not all lists are equal. Quality, accuracy, availability, price and so many other factors can vary hugely across different sources.

Read More
Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.