WI Marketing Blog

Top Companies are Turning Back to Direct Mail

May 29, 2019 12:52:51 PM / by Donna Peterson posted in B2B Marketing, Direct Mail, 4 tips, response rate, blog

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In order to increase effectiveness, all B-to-B marketing campaigns must include some Direct Mail. It is all about that perfect combination of traditional and modern media. As marketing technology has been evolving, there are some people who do not think there is a need for postal campaigns, many believing that direct mail is “dead” or “out of date”.

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