WI Marketing Blog

Happy Thanksgiving!

Nov 25, 2019 8:37:32 AM / by Donna Peterson posted in B2B, WI Announcements, B2B Specific Niche Industries, B2B Marketing, marketing, successful marketing campaign, blog, innovative marketing


I honestly can’t believe the holiday season is already here, making 2019 feel like the quickest year yet. That’s why, in our fast-paced lives, Thanksgiving is a great time to sit back and really think about the things you are truly thankful for. As I sit here, I can’t help but feel blessed with the people and life around me, including the continued success of World Innovators as a family business.

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Avoid These 3 Mistakes When Creating HTML or AD

Nov 7, 2019 11:47:27 AM / by Donna Peterson posted in B2B Marketing, Creative, b2b company, successful marketing campaign, campaign strategy, marketingfailure, directmarketing, innovative marketing


We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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How to Create a Successful Marketing Campaign

Dec 4, 2018 11:26:56 PM / by Donna Peterson posted in Multichannel Marketing Campaigns, marketing, keep it simple, keep it stupid, build a foundation, successful marketing campaign, 4 tips, campaign strategy, build relationships with customers


When it comes to setting up a marketing campaign strategy, the #1 objective is to be efficient. It's not just important to have the campaign implemented at the right time, but rather to do the right thing that will lead to positive results.

Since I have been in Marketing, several new channels have become available and when they do, they are the new, shiny object that everyone is attracted to. Some people go as far to say you need no other marketing channels but the new one. I strongly disagree and believe you need all the channels to make a good, efficient marketing campaign that leads to a foundational strategy.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.