WI Marketing Blog

Do you want visitors to your site and registrants to your auction?

Nov 17, 2016 10:55:53 AM / by Donna Peterson posted in B2B, Database, List Acquisition, B2B Marketing, Auction, Target Audience, Creative

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Driving high volumes of traffic to your website doesn’t always spell success when it comes to auctions. Savvy marketers are digging deep into their data to understand where their buyers actually come from and how to hold on to them.

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Do you really know your target audience?

May 20, 2016 2:37:05 PM / by Donna Peterson posted in Targeting, Target Audience

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Your target audience is day-one work. It’s what we start with when we come into a business fresh. We want to know who your customer is, what they like or dislike, how old they are, where they live, what they do for a living and so much more.

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