How To Make Your Restaurant Stand-Out During COVID-19

By Donna Peterson

It's March of 2020 and the world and economy seem to have done a 180. The Coronavirus has caused overwhelming changes in human to human interaction, including the idea of social distancing. As a result, laws all over the country are being changed. In CT, "eating in" at restaurants has been shutdown with service being restricted to take out and delivery only.

This has left many restaurants vulnerable to profit decline and inventory spoilage. So, what can you do to stay afloat during these times of chaos? The key to success seems to be innovative marketing.

Keep your restaurant top of mind and offer something unusual to attract customers and get their repeat business. Whether in good times or bad, you must first make sure you know your audience; are you serving millennials, the older generation, or families with kids?  

Read More

5 Best Tips for B2B Marketing Automation

By Donna Peterson

Automation is often associated with consumer-oriented businesses, but it can be just as valuable in a B2B setting. Implementing marketing automation into your campaigns can provide an overnight boost in performance.

Read More

Why All Industrial Auction Companies Need To Be Blogging

By Donna Peterson

The word “blog” has been used for many years, associated with all levels of content creation, from a daily journal to a CEO’s official channel of communication. In 2020, the purpose of a blog is both multi-purposed and multifaceted. Blogs are an essential staple of a strong marketing strategy. They are especially prevalent in the B2B space, with 55% of marketers say blog content creation is their top inbound marketing priority. Industrial Auctions can use blogging to educate and promote the benefits of using auction services.

Read More

Be the first to see our new blogs ~

Lists by Topic

see all
Founded in 1980, World Innovators has taken a creative approach in finding specific B2B niche audiences for B2B Auction Companies & Executive Education Programs. .