WI Marketing Blog

Why Your Marketing Campaign is Not Working

Aug 29, 2019 8:28:06 AM / by Donna Peterson posted in B2B, marketingfailure, directmarketing

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Marketing is a blend of science and creativity. There is no right or wrong way. You can follow best practices along with tried and trusted methods of getting results, but in the end it does not guarantee success. #1 Thing for a successful marketing campaign - You need to understand your goals and research the different ways to achieve them. These tips will help you plan a path to reach your marketing goals and reinforcing your companies mission.

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community

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Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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B2B Marketing Trends for 2018

Jan 29, 2018 2:01:55 PM / by Donna Peterson posted in B2B, B2B Marketing, Creative, Calls to Action, artificial intelligence, interactivity, emotional engagement, GDPR

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Below are some of the most important trends to know in B2B Marketing for 2018-

1. Automation

The advancement of AI (Artificial Intelligence) and it's use in marketing is picking up speed. From chatbots that 'sound' almost human to segmentation based on past activity, AI is one to watch in 2018.

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Do B2B Companies Need to be Compliant with GDPR (General Data Protection Regulation)?

Jan 19, 2018 10:52:13 AM / by Donna Peterson posted in B2B, Database, Email Marketing, Direct Mail, Grow House List, email lists, postal lists

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GDPR is a European legislation that will come into force in May of this year. If you hold data on any person (including business-to-business contacts), you need to know about the new rules governing the collection and use of personal data.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.