WI Marketing Blog

Bioscience Company's Marketing Plan to Promote Cell Sorter

Dec 4, 2019 5:50:10 PM / by Donna Peterson posted in B2B, Marketing for Biotechnology Industry, Targeting, email lists, b2b company, awareness, campaign strategy, innovative marketing, Bioscience, Cell Sorter, Audience Reach

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CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Happy Thanksgiving!

Nov 25, 2019 8:37:32 AM / by Donna Peterson posted in B2B, WI Announcements, B2B Specific Niche Industries, B2B Marketing, marketing, successful marketing campaign, blog, innovative marketing

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I honestly can’t believe the holiday season is already here, making 2019 feel like the quickest year yet. That’s why, in our fast-paced lives, Thanksgiving is a great time to sit back and really think about the things you are truly thankful for. As I sit here, I can’t help but feel blessed with the people and life around me, including the continued success of World Innovators as a family business.

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Why Your Marketing Campaign is Not Working

Aug 29, 2019 8:28:06 AM / by Donna Peterson posted in B2B, marketingfailure, directmarketing

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Marketing is a blend of science and creativity. There is no right or wrong way. You can follow best practices along with tried and trusted methods of getting results, but in the end it does not guarantee success. #1 Thing for a successful marketing campaign - You need to understand your goals and research the different ways to achieve them. These tips will help you plan a path to reach your marketing goals and reinforcing your companies mission.

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5 Steps to a Direct Marketing/Social Campaign

May 31, 2018 3:47:51 PM / by Haley Pesce posted in B2B, Database, List Acquisition, Email Marketing, B2B Marketing, competition, SMART goals, b2b social media, budget, B2C, Community

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Whether you are a B2B or B2C company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some social media concepts to make your email marketing better.

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Founded in 1980, World Innovators has been a pioneer in B2B Marketing Worldwide.