WI Marketing Blog

Bioscience Company's Marketing Plan to Promote Cell Sorter

Dec 4, 2019 5:50:10 PM / by Donna Peterson posted in B2B, Marketing for Biotechnology Industry, Targeting, email lists, b2b company, awareness, campaign strategy, innovative marketing, Bioscience, Cell Sorter, Audience Reach

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CLIENT'S OBJECTIVE
Prominent bioscience company wanted to promote its new, affordable cell sorter used for complex cytometry analysis.

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Avoid These 3 Mistakes When Creating HTML or AD

Nov 7, 2019 11:47:27 AM / by Donna Peterson posted in B2B Marketing, Creative, b2b company, successful marketing campaign, campaign strategy, marketingfailure, directmarketing, innovative marketing

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We are all looking for different ways to attract our Target audience to our ads or to get them to respond to an email blast.

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Improving Your Industrial Marketing Results With Multi-Channel Campaigns.

Feb 18, 2018 6:45:00 PM / by Donna Peterson posted in B2B Specific Niche Industries, Multichannel Marketing Campaigns, b2b company

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Very few industrial manufacturing businesses rely on a single source for marketing leads. Most of us will look to at least 4 or more platforms to engage with prospects - Print | Email | Digital Banners | Social.  You must get a good understanding our your Target Audience so you create content they will resonate with and place it where they are.

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Why You Need B2B Social Media

Feb 5, 2018 3:02:19 PM / by Donna Peterson posted in strategy, b2b company, social media, engaged, competition, SMART goals, b2b social media

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As a B2B company, you’ve probably explored using social media to accomplish some of the same goals of your email marketing campaigns. In this post, you’ll hear how you can use some concepts to make your email marketing better.

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