Blog

There is no doubt that the restaurant industry is amongst the hardest hit industries due to COVID. These are crazy times, and going into the 9th month of restricted gatherings and operations, restaurants are struggling. Founded on conviviality and people getting together to share a meal or drink, restaurants support everything that COVID is preventing.

In fact, "The restaurant industry expects to lose up to $240 billion by the end of 2020" (National Restaurant Association). Additionally, "over 71% of restaurants had a profit margin under 10% in 2019" (Independent Restaurant Coalition). Given these horrifying statistics, it is evident that many restaurants are being forced to shut.

There is no doubt that the restaurant industry is amongst the hardest hit industries due to COVID. These are crazy times, and going into the 9th month of restricted gatherings and operations, restaurants are struggling. Founded on conviviality and people getting together to share a meal or drink, restaurants support everything that COVID is preventing.

In fact, "The restaurant industry expects to lose up to $240 billion by the end of 2020" (National Restaurant Association). Additionally, "over 71% of restaurants had a profit margin under 10% in 2019" (Independent Restaurant Coalition). Given these horrifying statistics, it is evident that many restaurants are being forced to shut.

I recently had a client who had to explain to upper management why they work with World Innovators and why I recommend the sources I do. Here is the response I sent back that I thought might be of interest to other people.

The word “blog” has been used for many years, associated with all levels of content creation, from a daily journal to a CEO’s official channel of communication. In 2020, the purpose of a blog is both multi-purposed and multifaceted. Blogs are an essential staple of a strong marketing strategy. They are especially prevalent in the B2B space, with 55% of marketers say blog content creation is their top inbound marketing priority. Industrial Auctions can use blogging to educate and promote the benefits of using auction services.